Gulu Gulu was established by the Sour Sally Group – the frozen yogurt pioneer in Indonesia with more than 50 stores nationwide and almost a decade of experience in retail and F&B franchise – in 2017. Founded by Donny Pramono Ie and his Taiwanese-descent Singaporean partner Shaun Markus Lee, they are keen on bringing the distinctive Taiwanese idea of cheese tea drink to the Indonesian market.

Quality is king, so the pair went to the Taiwanese highlands to source the authentic Taiwanese tea leaves known for its finest quality and strong aroma and to develop the most delicious and rich-tasting cheese foam. With the help of a Taiwanese tea master, the duo worked on to formulate the best cheese tea drinks soon to be known in Indonesia.